Director, Digital Growth Marketing Job at BMG Money, Miami, FL

VVZCSXdMTFh1U0tvanlTUisrRWUwZ0hQVmc9PQ==
  • BMG Money
  • Miami, FL

Job Description

Join to apply for the Director, Digital Growth Marketing role at BMG Money .

Title: Director, Digital Growth Marketing

Reports to: Chief Manager Officer

Location: Miami, FL (Hybrid) / Remote

About the Company

At BMG Money, our mission is to provide access to affordable and responsible credit for underserved consumers facing unexpected expenses. We all share one vision Redefining lending through technology, where underserved individuals can thrive financially through forward-thinking, responsible, and innovative financial solutions.

Job Summary

We are seeking a highly analytical, strategic, and results-oriented Director of Digital Growth Marketing to lead our customer acquisition and revenue growth across all digital channels.

The ideal candidate is a hands-on leader who deeply understands the interplay between Paid Search (SEM), Search Engine Optimization (SEO), Paid Social with a proven track record of managing budgets, optimizing CAC (Customer Acquisition Cost), and achieving aggressive ROI targets.

Key Responsibilities

  • Develop and own the holistic digital growth marketing strategy across all performance and organic channels to achieve company revenue and customer acquisition goals.
  • Manage a multi-million dollar annual budget, allocating spend efficiently across channels based on performance data and LTV (Customer Lifetime Value) modeling.
  • Define and track key performance indicators (KPIs) for the team, including CAC, ROAS (Return on Ad Spend), CPL (Cost per Lead), and organic traffic growth.
  • Oversee and optimize all paid search campaigns (Google Ads, Bing, etc.)from keyword strategy and bidding to ad copy testing and landing page experienceto maximize quality leads/sales while maintaining target efficiency.
  • Lead the SEO strategy across technical SEO, content strategy, and link building to drive high-quality organic traffic and market share. Work closely with product and engineering teams to ensure site structure and features support SEO goals.
  • Direct the strategy for campaigns across major social platforms, focused on audience segmentation, creative testing, and full-funnel activation, from awareness to conversion.
  • Champion A/B testing and experimentation across landing pages, ad creative, and the customer journey to continuously improve conversion rates.
  • Lead, mentor, and grow a team of high-performing digital marketing specialists (in-house and/or agency partners).
  • Foster a culture of data-driven decision-making, rapid experimentation, and continuous learning.
  • Serve as the internal subject matter expert, keeping the executive team and cross-functional partners informed of channel performance, market trends, and competitive landscape.
  • Collaborate with Product and Engineering to execute technical SEO initiatives and ensure a world-class site experience.
  • Work with Data/Analytics to improve reporting infrastructure, attribution modeling, and data fidelity to gain deeper customer insights.

Qualifications

  • 7+ years of progressive experience in digital marketing, with at least 3 years in a senior leadership or Director-level role.
  • Deep, hands-on expertise in managing and scaling all core digital channels: Paid Search (SEM), SEO, and Paid Social.
  • Expert-level knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI).
  • Strong understanding of marketing attribution models, LTV calculations, and cohort analysis.
  • Excellent communication, presentation, and leadership skills, with the ability to articulate complex strategies to technical and non-technical stakeholders.
  • Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
  • Financial Services Experience preferred.

Seniority level

  • Director

Employment type

  • Full-time

Job function

  • Marketing and Sales

Were committed to equal opportunity and inclusion in all aspects of employment. EEO statements and related policies apply.

#J-18808-Ljbffr

Job Tags

Full time,

Similar Jobs

Marquis Companies

Campus Assisted Living & Memory Care Administrator Job at Marquis Companies

Overview: Memory Care Administrator - IL, AL, MC Campus Administrator Marquis Companies is...  ...goal is plain and simple: to help people live the best rest of their lives. If you...  ...that includes a mix of Independent Living, Assisted Living, or Memory Care Ability to... 

Essentia Health

PHYSICIAN - Plastic Surgery - Fargo, ND Job at Essentia Health

 ...Licensure/Certification Qualifications: Plastic Surgeon Fargo, ND PRACTICE SPECIFICS ~ Seeking a highly...  ...established, growing practice ~ Work alongside our General Surgery team and a robust nursing staff as part of an integrated healthcare... 

Indianapolis Fruit Company

CDL Class A Local Reefer Truck Driver Job at Indianapolis Fruit Company

 ...LLC company , is hiring CDL A Local Reefer Drivers in Indianapolis,...  ...a week and are home multiple days each week. Since 1947, Indianapolis...  ...: Freightliner M2 Reefer Trucks & Conventional Tractors All...  ...If drivers are not in a sleeper cab, hotel accommodations will be... 

Recooty

Content Marketer Job at Recooty

 ...WHAT YOU'LL DO As Content Marketer, you will brainstorm, conceptualize, write, edit and publish high-quality, well-researched and...  .... # Write content for meaningful webinars, and podcasts. # Review agency content to ensure quality and consistency. ABOUT... 

Bright Pathways

RBT (Registered Behavior Technician) Job at Bright Pathways

 ...Behavior Technician Fort Stockton, TX ( In-Home / Part-time position) At Bright Pathways ABA , were not just delivering therapy were...  ...expect them to matter You Belong Here If You: Are a Registered Behavior Technician (RBT) or open to becoming one (well help...