Marketing Director Job at Bath Planet, Grand Rapids, MI

VTFkTHlMdlV2aXlvaVNpUStPb1ozQWJQVlE9PQ==
  • Bath Planet
  • Grand Rapids, MI

Job Description

Job Description

Job Description

Marketing Director
Bath Planet of West Michigan
📍  Full-Time | Grand Rapids, MI Company Overview
Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic  Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives. Position Summary
The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising.
We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels—particularly within the home services or remodeling industry. Key Responsibilities

  • Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel.
  • Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments.
  • Oversee a high-performing  canvassing  program, ensuring consistent performance and measurable results.
  • Direct the planning and execution of  home shows, expos, and community events , ensuring strong brand representation and lead capture effectiveness.
  • Collaborate closely with the  call center to align on lead flow, scripting, and campaign performance.
  • Manage advertising initiatives across  traditional channels (TV, radio, print, direct mail) and  digital platforms (Google Ads, Meta, programmatic, etc.).
  • Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment.
  • Ensure brand consistency and quality across all marketing touchpoints.
  • Identify new opportunities for market expansion and campaign innovation.
Qualifications
  • Minimum of 5 years’ experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries.
  • Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising.
  • Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration.
  • Deep understanding of marketing analytics, budgeting, and performance measurement.
  • Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies.
  • Excellent communication, organizational, and project management skills.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field required.
To Apply
Interested candidates should submit a resume and cover letter detailing relevant experience.

Powered by JazzHR

uidnWZdLDX

Job Tags

Full time,

Similar Jobs

Joonbug.com

Seasonal Staffing Manager In Office Job at Joonbug.com

 ...Job Description Job Description Staffing EVENT MANAGER: Read the description Carefully Please. Do not apply if you are not local...  ..., Philadelphia, Baltimore, and Los Angeles, Joonbug embodies a lifestyle of luxury, exclusivity, and non-stop excitement. Were the go-to... 

Hilton Grand Vacations

* Road Show Sales Agent Job at Hilton Grand Vacations

 ...a part of our family by purchasing today. Why Youll Love Working with Us: New product offerings Work-life balance: Most agents work around 30 hours per week Face-to-face sales with qualified, pre-scheduled leadsno cold calling Top-tier compensation: Hourly... 

Workplace Solutions

Senior Interior Designer (Dallas) Job at Workplace Solutions

 ...The ideal candidate will have contract furniture experience working in a dealership. The candidate should be confident communicating regularly with the client in order to assess their needs and be able to adjust a given approach based on feedback. The candidate should... 

WM

CDL Driver Residential Job at WM

 ...Transportation (DOT) requirements as well as all local state and federal requirements and...  ...to perform the job. A. Education and Experience Education: None required. Experience...  ...Commercial Drivers License B (CDL). The CDL is a requirement therefore an... 

Fast Foster Care

Data Entry - Typist Part-Time - Remote Job at Fast Foster Care

 ...-oriented and efficient Data Entry - Typist to join our team on a part-time, remote basis. The ideal candidate will have excellent typing skills, strong attention to detail, and the ability to work independently. As a Data Entry - Typist, you will be responsible for accurately...