Job Description

Job Description

Job Description

This isn't just another Marketing Manager role; it's a strategic seat inside one of the most heart-centered brands in dentistry. A place where data meets creativity, where strategy meets storytelling, and where your work genuinely impacts how people feel about going to the dentist.

At ProGrin Dental, we don't just clean teeth. We rebuild confidence, create belonging, and remind people what it feels like to smile again. As our Marketing Manager, you'll shape those stories from the ground up by blending analytics, planning, budgeting, and performance measurement with brand strategy and creative execution. This role is for a marketer who doesn't just launch campaigns, but builds plans, tracks ROI, studies the data, and continuously refines strategy based on what's working across 10+ growing locations.

If you've ever thought, "I want to build something meaningful and still flex my creative and strategic muscles," this is the role.

Why You'll Love ProGrin

This is a place where people matter first, our patients and our team.

• Health & life insurance
• Up to 6 weeks PTO (birthday off + Christmas week)
• 401(k) with 4% match
• Wellness Program (earn ~$1,800/year)
• $10,000 referral bonus opportunity

What You'll Own (Core Responsibilities)

Marketing Strategy, Planning & Analytics

• Build and maintain an annual and quarterly marketing plan, aligned with company growth goals and new patient targets.

• Develop and manage marketing budgets, ensuring resources are allocated efficiently across channels.
• Own performance tracking across all initiatives, including cost per lead, cost per acquisition, conversion rates, and ROI.
• Analyze data from Google Analytics, social platforms, CRM systems, and other tools to identify trends and opportunities.
• Translate data into clear insights, recommendations, and action plans for leadership.
• Regularly test, measure, and optimize campaigns based on performance - not guesswork.

Brand & Strategy

• Develop and execute marketing strategies that support patient growth, retention, and brand consistency across all locations.
• Partner with leadership to plan quarterly initiatives, campaigns, and growth goals.
• Use performance data and market insights to guide strategic decisions , refine messaging, and prioritize initiatives
• Analyze performance data to identify opportunities, make recommendations, and continuously improve results.

Content & Creative Direction

• Lead the development of compelling content like photos, videos, stories, and messaging that bring the ProGrin brand to life.
• Oversee content planning for all channels and ensure creative aligns with brand voice and strategic goals.
• Ensure all materials and campaigns feel authentic, human, and rooted in ProGrin's mission.

Digital Marketing & Analytics

• Manage and grow social media platforms with strategic planning, consistent content, and community engagement.
• Track KPIs across all marketing channels (social, website, email, referral sources, events).
• Prepare monthly reporting dashboards, providing clear insights and next steps.

Campaign & Project Management

• Maintain the marketing calendar, timelines, deadlines, production schedules, and campaign rollouts.
• Work closely with the Marketing vendors and team to brainstorm, build, and launch marketing initiatives.
• Coordinate with internal teams and external vendors to ensure campaigns run smoothly.

Reputation & Community Engagement

• Oversee online reputation management, ensuring timely, brand-aligned responses to reviews.
• Manage local outreach opportunities, sponsorships, career fairs, and community partnerships.

Additional Responsibilities

• Capture and highlight team culture moments across locations.
• Conduct market research to stay ahead of trends in dental marketing and consumer behavior.
• Support special projects, brand initiatives, and new location launches.
• Uphold brand standards across all channels and materials.

You'll Thrive Here If You...

• Think strategically but love rolling up your sleeves to execute.
• Have an eye for design and understand what makes content engaging.
• Feel confident analyzing marketing data and turning it into actionable insights.
• Are comfortable filming, editing, and creating content that feels real and human.
• Excel at organization and managing multiple moving parts.
• Love being part of a positive, people-first culture.

The Bottom Line...

This role is ideal for a marketer who wants real ownership - planning the work, executing the work, measuring the work, and improving the work .

Check out a few of our videos and join the fun:

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