Job Description

Social Media Specialist/Copywriter - B2B Healthcare/Medical Position Overview Our healthcare client is seeking a part-time Social Media Specialist/Copywriter to support an internal team in strengthening their presence on X/Twitter, where all content for this role will be published. This position focuses heavily on developing compelling, accurate social copy and translating complex medical and technical content into engaging, Twitter-friendly formats. The ideal candidate has strong editorial instincts, experience with B2B or scientific/medical subject matter, and the ability to craft concise, high-impact messaging tailored for Twitter's fast-moving environment. This is a remote, part-time, 6-month contract estimated to be about 10 hours per week. Key Responsibilities

• Content Strategy & Development
• Write clear, engaging, and accurate Twitter copy that distills complex medical or technical topics into digestible, platform-appropriate posts.
• Partner with the internal editorial team to identify articles and research appropriate for sharing on Twitter.
• Maintain a structured Twitter content calendar, ensuring consistent posting cadence aligned with publication timelines.
• Coordinate or develop creative assets (graphics, visuals, thumbnails) to accompany Twitter posts.
• Publishing & Execution
• Schedule all content directly to Twitter using approved tools or native scheduling features.
• Monitor the Twitter account daily for engagement opportunities, audience questions, or potential issues requiring escalation.
• Analytics & Optimization
• Track Twitter performance metrics and generate regular reports.
• Analyze engagement trends and optimize content based on insights.
• Recommend improvements to strengthen reach, clarity, and audience engagement on Twitter.

• Availability for approximately 10 hours per week, with potential for expanded responsibilities over time.
• Basic design skills or familiarity with creative tools (e.g., Canva, Adobe Express).
• Exceptional copywriting skills with the ability to translate complex or scientific content into concise, social-friendly language.
• Familiarity with X/Twitter best practices, analytics tools, and scheduling platforms.
• Detail-oriented, organized, and comfortable managing a content calendar.
• Ability to collaborate with cross-functional teams and respond quickly to emerging needs.

• Experience managing social media for B2B, healthcare, academic, or technical organizations, ideally with a strong focus on Twitter.
• Understanding of social media compliance considerations in healthcare environments.

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